Accor Acquires Fastbooking to Enhance Hotels' Digital Performance
Skift Take
Accor realizes that digital services are a strategic imperative for its hotels and the hotel industry in general and the hotel group is doing all it can to bring those skills in-house.
While companies such as Booking.com and Alibaba invest in providing digital services to hotels, Paris-based Accor decided to bring these skills in-house by acquiring France-based Fastbooking.
Fastb
