Be Prepared for Tech to Fail, Says Virgin Atlantic’s Brand Director
Photo Credit: Virgin Atlantic employees during a trial run of Google Glass/Virgin Atlantic Virgin America
Skift Take
We appreciate this honest take from Arnold. It's not everyday we see a brand admit that it's not always going to get it right, but it's always going to forge ahead where others fear to tread.
In an introduction to his upcoming presentation at the Passenger Experience Conference, set to take place next week as part of the Aircraft Interiors Expo in Hamburg, Virgin Atlantic’s Brand and Customer Engagement Director, Reuben Arnold, advised the industry to be prepared for technical innovations to fail.
“[N]ot every idea we come up with is going to fly,” writes Arnold. “It’s only by trying out a range [of] new concepts that a business will find its greatest successes. Man
