The Future of Travel Is About Connecting the Digital With the Physical
Photo Credit: The Met's Sree Sreenivasan spoke at the Skift Global Forum in October. Skift
Skift Take
The digital should enable people to more fully embrace the physical rather than serve as a shallow replacement.
Good museums and attractions aren't in competition with the digital realm.
The better ones embrace the capabilities of mobile devices and location-specific content to improve a visitor's experienc
