Fairfield Inn Brings Games and Social Media to NYC Streets
Photo Credit: Fairfield Inn & Suites spread word of its New York City activation through its social media channels. Twitter / Fairfield Inn & Suites
Skift Take
Although expensive, creating a real-life activity for consumers to interact with builds brand awareness off and online.
Fairfield Inn & Suites brought its new “Stay Amazing” campaign to life last month for two days in New York City’s Flat Iron neighborhood, sparking a consumer-led social boost.
The new campaign recognizes business travelers balancing work, their personal life, and trying to stay on top of it all by sharing inspirational messages, tips for stress reduction, and a general
