JetBlue’s Free Terra Chips Are Worth Their Cost in Customer Love
Photo Credit: A close-up of Terra® Blues Potato Chips. Flickr / UrbanFoodie33
Skift Take
JetBlue isn’t the only U.S. airline to provide free snacks, but it does offer the most variety and successfully turned what used to be an in-flight standard into a market differentiator.
Although technology has improved the flight experience significantly, nothing can turn around a delayed plane, squished seat or spotty Wi-Fi quite like free snacks.
JetBlue Airways knows this and has carved a niche for itself as the snack-happy U.S. airline that gives flyers free snacks in addition to larger seats and free Wi-Fi.
JetBlue offers six branded snack options, but plays up Terra Blues Potato Chips as its official snack for the sake of color coordination. The airline estimates it hands out 650,000 bags of Blue Chips per mo
