The Future of Social Media Customer Service In Travel
Skift Take
Social media has evolved to become another platform to provide customer service, but it needs to be well understood before brands dive in and start tweeting. Here’s what they need to know.
Recently, we released a new report in our Skift Trends Reports series, titled "Social Media Customer Service Strategies in the Travel Industry, where we look at how travel brands are adapting by structuring their teams and departments to deal with volumes of inquiries in a personalized way.
Below is a short extract. Get the full report to understand this new trend.
Customer touchpoints will continue to widen with further integration of social
