The 9/11 Memorial and Museum Has a Few Lessons About the Future of Tourism
Photo Credit: Even on a recent rainy Tuesday morning, couples and tour groups milled around the outdoor memorial snapping photos under umbrellas before descending into the museum. Skift / Samantha Shankman
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Content plays a major role in the museum's rapid visitor growth, but its use of technology to engage and educate people before and during their visits will set new precedents for attractions to come.
New York City's newest attraction, the 9/11 Memorial and Museum, is growing quickly and its growth contains important lessons for other urban attractions.
Museum visitors are downloading apps to learn about the site before they arrive, using them as virtual tour guides, and largely purchasing tickets online.
The much-anticipated museum opened its doors four months ago and this week passed the one-million visitor milestone.
Visitors have been pouring in at a rate of about 8,000 people a day. They have come from all U.S. states and 130 countries.
A large portion
