Traditional travel agencies risk being outdated by not embracing online reviews
Skift Take
Some old-school operators like Thomas Cook who still publish their reviews primarily on paper could be missing out on business from a younger generation who use web-based reviews for travel decisions.
Tui Travel and Thomas Cook have ignored Google's move into the online review space and could regret it, according to the boss of a major bed bank.
Writing on his blog, On Holiday Group chief executive Steve Endacott said Google reviews were changing the social media landscape.
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