Best Western Tries To Ease Mobile Booking Pain with Google Wallet
Skift Take
There are several models for making travel booking easier on mobile devices, and Google Wallet is certainly gaining ground. The problem may be, though, that it makes Google even more powerful in the process.
Hotels, airlines, car rental companies, tours and activities providers, online travel agencies, and travel-metasearch players are all trying to figure out how best to avoid losing their users on mobile to competitors since it can be so difficult to book a transaction on a small-screen device.
Best Western has joined the ranks of more than a dozen travel compan
