Top 10 Most Effective Travel Brands in Social, Ranked by Skift Score
Photo Caption: KLM, the travel brand with the highest Skift Score.
Skift Take
Airline brands are way ahead of the game in digital effectiveness in travel, followed by hotel brands. Tourism still has a long way to go, as do other sectors in travel.
Today we launched SkiftIQ, our first foray into premium data services, built around competitive intelligence dashboards of metrics that matter to travel brands.
With this, we're also launching our competitive benchmark score for the travel industry called Skift Score, which incorporates propriet
