New Series: Skift Country Profiles: Chinese Online Travel Market in 2013
Photo Caption: Kuxun, one of the larger players in the Chinese online travel market.
Skift Take
Considering the market penetration of online travel in China, still a long way to go on growth, and mobile is just getting started. Homegrown players dominate the market, and the only way larger global players can get in is buy their way in.
Editor's Note: We are starting a new regular series on Skift, "Skift Country Profiles", which are primers on the online travel market in countries across the globe. The goal of this series is to look beyond the usual suspects of U.S., UK and major European markets we and other travel media cover regularly.
The country profile will convey the larger picture on online and mobile adoption, the major players in the online travel market, the up and coming startups in the country (when we can), the competitive scenario and the future growth prospects of the industry at large, among other issues.
We are starting with a big, rather than an obscure market: China. For the first profile, we've "borrowed" the details from the latest S-1 IPO filing by online travel service provider Qunar, as it prepares its $125 million IPO on the New York Stock Exchange.
The S-1 Qunar filed last week has a long section the online travel sector in China, the major players, and the most recent numbers on
