Articles tagged “virgin voyages”

Media and PR

Choice Hotels Played Coy in TV Advertising Before Surging Past All Travel Companies

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership positions in 2022.

Choice Hotels Played Coy in TV Advertising Before Surging Past All Travel Companies

News Blog

Virgin Voyages Raises $550 Million in Funding With BlackRock as New Backer

Virgin Voyages has raised $550 million in fresh capital led by new investor BlackRock, with additional financing from existing investors Bain Capital Private Equity and Virgin Group, plus support from other lenders. The cruise line, created by entrepreneur Richard Branson, debuted during the pandemic and operates two ships. It is positioned as a premium brand.…

Business Travel

Travel Advisors May Benefit as Virgin Voyages Bundles Amenities Into Premium Prices

Virgin Voyage's decision to charge high fares that include gratuities, premium dining, and other onboard features means higher earning potential for travel advisors. That's because advisors often lose out when cruise lines offer cheap fares, and then make up for it with onboard, non-commissionable charges.

Travel Advisors May Benefit as Virgin Voyages Bundles Amenities Into Premium Prices

Cruises

Virgin Voyages Wants Cruisers to Pay a Premium (and Like It)

Virgin Voyages has set its prices much higher than a typical Caribbean cruise, but the operator is including more perks in the price — and insists it will be anything but typical. Will fans of the brand pony up?

Virgin Voyages Wants Cruisers to Pay a Premium (and Like It)

Cruises

Ritz and Virgin Cruise CEOs Think Agents Will Benefit From Brand Clout

As they ramp up their outreach to travel advisors, Ritz-Carlton Yacht Collection and Virgin Voyages are both presenting themselves as new and different options for luxury clients. They say this means agents will be able to sell cruises to those who don’t normally cruise, but who are intrigued by the brands.

Ritz and Virgin Cruise CEOs Think Agents Will Benefit From Brand Clout

Cruises

Virgin Voyages Says Farewell to Cruise Cliche: The All-You-Can-Eat Buffet

Virgin Voyages is intent on setting itself apart, and its food choices do stand out: no buffet, no main dining room, no restaurants with an extra charge. Execution will be key.

Virgin Voyages Says Farewell to Cruise Cliche: The All-You-Can-Eat Buffet

Cruises

Virgin Voyages Will Join the Cruise Ship Crowds in Cuba

Virgin Voyages has been talking about visiting Cuba for three years now, so this announcement is no surprise. But will the destination still be as popular in 2020 as it is now?

Virgin Voyages Will Join the Cruise Ship Crowds in Cuba

Cruises

Virgin Voyages Is Counting on Its Brand to Win Over Cruise Skeptics

Virgin Voyages is emphatic about being a different kind of cruise player while planning to sail from the world's busiest cruise port to the most popular destination. The difference will be in the details, and we're still waiting for most of those.

Virgin Voyages Is Counting on Its Brand to Win Over Cruise Skeptics

Cruises

Virgin Voyages Sharpens Its Focus With Adult-Only Cruise Plan

One of the buzz phrases in the cruise industry for the past couple of years has been "multigenerational cruising." Virgin Voyages sees an opportunity in keeping one generation off its inaugural ship.

Virgin Voyages Sharpens Its Focus With Adult-Only Cruise Plan

Cruises

Virgin Cruises Rebrands as Virgin Voyages, Finally Signs Deal for Three Ships

Virgin is still on track to launch its first cruise ship from Miami in 2020. Whether Richard Branson can convince people who don't normally cruise to try one of his ships is still an open question.

Virgin Cruises Rebrands as Virgin Voyages, Finally Signs Deal for Three Ships