Middle East Tourism Leads in Growth Since 2019


Skift Take

Growth may slow down to more modest levels, but the region is becoming a global travel hub for sports, tech, and entertainment.

The Middle East leads all regions globally in its recovery from the pandemic, with international arrivals now 39% above 2019 levels, according to a report by UN Tourism. Nearly 100 million visitors arrived in the region last year, compared to about 71 million back in 2019.

Results for 2025 were more modest, but still healthy, with a 3% gain in international arrivals to the region. 

Here are some factors working in the Middle East’s favor:

Aggressive air ro