JW Marriott Residences to Debut in Dubai as Branded Homes Boom Grows
Photo Credit: JW Marriott Residences at Dubai Islands, Central. CG Corp
Skift Take
Branded homes already carry a price premium in Dubai, and big hotel brands are racing to partner up with developers.
JW Marriott Residences will now be launching in Dubai. CG Developers, the real estate arm of CG Corp Global, announced Thursday that it has signed on to build the emirate’s first one.
The project will sit on Dubai Islands, a new waterfront neighborhood the city is shaping as a third major island after Palm Jumeirah and Palm Jebel Ali. The development will include 115 ocean-view homes and is due for completion around mid-2027. Branded homes are fast becoming a major part of Dubai’s property scene.
“All the residences will be sold on outright basis to the owners. Marriott or a third party will likely run the food-and-beverage outlets and manage public areas,” Rahul Chaudhary, managing director, CG Corp Global & CG Developers Global, said in an exclusive interview with Skift.
Still, Marriott has no ownership stake
