The original Starwood Hotels became a powerhouse through a scale game. The revived brand name is a bet that less can be more in today's world of digital distribution and marketing.
Marriott's brand extensions like the new St. Regis Estates and recent Ritz-Carlton Yacht Collection show how the company aims to grow in ultra-luxury without diluting its brand equity.
Wyndham's got a side hustle in what you might call frontier markets. While rivals crowd familiar ground, it's planting flags in the Caucasus and Central Asia, and chasing gaps in branded residential.
Highgate is pivoting Viceroy away from just creating urban boutique hotels. Viceroy will also now chase the elite at resort destinations. Expect more branded residences, too.
If you've ever stayed at a hotel and thought "I wish I could just live here," well, you're not alone. Marriott says its sales of branded residences are booming.
An asset-light Banyan Group is diversifying its portfolio across continents and traveler demographics to secure growth and minimize risks in an ever-changing market.
It's no surprise that IHCL is expanding its airport hotel portfolio. These hotels are increasingly popular, especially among business travelers. With traffic often turning into a crawl, imagine the time saved: you land, grab your bag, and in minutes, you’re at your hotel. Now, who wouldn’t want that?
Despite the gains, international travel continues to remain a pain point for India's tourism sector. The Economic Survey, which precedes presentation of the Indian Budget, has emphasized on the recovery of this segment for India. It could indicate a higher allocation to the tourism sector in the Budget set to be presented on Tuesday.