Beyond Machu Picchu: How a Boutique Operator is Betting on ‘Geographic Opulence’ in Peru
Photo Credit: Andean's most secluded property, Tinajani, a "tented hamlet in the valley of giants." Andean
Skift Take
Andean is innovating in South America, breaking away from the traditional luxury circuit and bucket list destinations, while feeling hand crafted and soulful.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.While many travelers still chase Peru's iconic Machu Picchu circuit, a new breed of operator is betting on what hospitality visionary James McBride called "geographic opulence" – letting Peru's dramatic, untouched landscapes do the heavy lifting.
One of those operators, Andean, recently opened its most secluded property, Tinajani, a "tented hamlet in the valley of giants" where guests sleep in canvas accommodations overlooking a stark and beautiful landscape at 4,000 meters above sea level in Peru's remote Tinajani Canyon. The property spans 300 untouched acres of a former sheep farm, featuring six camps designed for what the company calls "silence-seeking adventurers."
"We don't build anything from scratch," explains Andean founder Ignacio Masias. "I go to a place and sense a special mood, something special, a special feeling in the place. Then we come up with a character and a story behind this place, and then we rebuild it to make it happen."
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