Can Airbnb Experiences Stand Out? It’s Betting on Quality
Photo Credit: An Airbnb farm to table food experience. Airbnb
Skift Take
The platform is offering experiences only available with Airbnb, like classes with Michelin star chefs and hang-out with singers, to differentiate itself from competitors.
Airbnb is betting that standing out in a crowded field of experience platforms comes down to quality. Its strategy is to focus on "unique experiences" and to emphasize local providers that have been vetted.
Airbnb has “learned a lot about experiences over the last few years," said Chief Business Officer Dave Stephenson, who was speaking at the Skift Asia Forum just two days after the company relaunched its experiences product. Airbnb first tried offering experiences in 2016 and again in 2022, but it had paused those efforts.
“We’ve learned that people really desire them. But we need to make sure they are unique, different, and of the city,” Stephenson said.
The latest experiences offerings are centered aroun
