Airbnb Experiences Relaunch a ‘Great Validation,’ Says GetYourGuide CEO

Key Points

• Airbnb has relaunched its Experiences platform in 650 cities, adding hotel-style services such as catering and spa treatments.
• GetYourGuide views Airbnb’s renewed focus as validation for the travel experiences industry and is ramping up marketing, especially in the U.S.
• The experiences industry is growing, with online bookings up a third since 2019, and competition from platforms like Viator, Tiqets, and Klook.

Summary

Airbnb has relaunched its Experiences platform in hundreds of cities with new offerings like tours and hotel-style services, intensifying competition in the travel experiences sector. GetYourGuide's CEO sees this as a positive validation of the industry, emphasizing the importance of providing both popular and niche experiences. As consumer spending on travel experiences increases, GetYourGuide is boosting its marketing efforts, particularly in the U.S., to compete with established players like Viator and Airbnb.