What’s Driving Travel Plans of Indians This Summer
Photo Credit: An Indian tourist outside Buckingham Palace holding a map and his camera. Adobe Stock / michael spring
Skift Take
For Indians, it is no longer about just ticking off a popular destination. Travel is more about experiencing a destination, whether it's within the country or beyond.
Indian travelers are exploring leisure and recreation activities, according to data shared by search engine platform JustDial. The platform noted a 21% year-on-year increase in overall search for leisure activities between February 1 and April 16 this year. It added that there was a surge in interest for water parks, amusement parks, and resorts.
Non-metro cities have registered a 22% increase in searches. Meanwhile, metro areas were slightly behind at 19%. “Within the metro cities, Kolkata and Ahmedabad are experiencing a remarkable surge in interest, with search queries jumping by 75% and 85%, respectively," a press statement from JustDial said. Chennai searches have gone up 26% while Mumbai has registered a 22% increase.
Among non-metro cities, Chandigarh saw a 205% increase in search queries compared to last year, followed by a 131% leap in Lucknow. Vadodara, Coimbatore, Goa, Indore, and Surat have also witnessed an increase in interest.
