Inside MakeMyTrip's 'Travel Superapp' Strategy. Is it Doable?
Skift Take
India’s largest online travel agency, MakeMyTrip, is on a mission to become more than just a flight and hotel booking platform, charting an ambitious course to become a travel superapp. “Within travel, we want to be a travel superapp,” Rajesh Magow, co-founder and group CEO of MakeMyTrip, told Skift in an exclusive interview.
At the heart of this strategy is the concept of the “connected trip” — a vision to integrate these highly diverse and fragmented travel segments to create a seamless, end-to-end experience.
Magow explains, “Our strategy is that we are a one-stop shop. We need to be a connected trip. We want to offer every possible travel service or travel-related product.”
MakeMyTrip Co-founder & Group CEO, Rajesh Magow, will be live on stage at Skift India Forum in Delhi-NCR on March 17-18 to dive deeper into the online travel agency's plans.
The company’s focus on integrating diverse services into a single ecosystem reflects its long-term vision to improve customer retention and capture a larger share of travelers’ spending.
In 2024, MakeMyTrip saw double-digit revenue growth, rapid profit margin expansion, and share price growth outperforming all other major online travel agencies, according to Skift Researc
