Amadeus CEO on the Future of Travel: ‘We Need to Keep Investing’
Photo Credit: Pictured: Luis Maroto, president and CEO of Amadeus Amadeus
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Amadeus CEO Luis Maroto says the company will become obsolete if it doesn't invest in new technology.
Leaders of Travel: Skift C-Suite Series
What are the top trends impacting hotels, airlines, and online bookings? We speak to the executives shaping the future of travel.The travel industry has gone through a lot since Luis Maroto started working at Amadeus almost 25 years ago.
The growth of the internet fundamentally changed how the industry operates: The largest travel agencies are online, and low-cost airlines are bigger than ever, for example.
Now, there's another industry-wide technology transformation as travel moves to modernize and adopt AI. That’s means Amadeus needs to adapt once again.
“We will become obsolete in some years from now because technology is evolving all the time, so we need to keep investing. We need to keep being ahead of any other company that can bring innovation,” said Maroto, who became president and CEO of the company in 2011.
Amadeus owns the world’s largest global distribution system (GDS), which aggregates fares and other information from airlines and shares it with travel sellers. The company has also been growing businesses in tech for airlines, hotels, airpor
