India's New High Net Worth Travelers – India Report
Skift Take
We've written a lot about India's rising middle class – and how they're set to keep spending more on travel. But now we're hearing more about India's high net worth travelers in a new report from Marriott International.
According to the research, culinary experiences are a key driver for Indian travelers. In fact, for them, a hotel’s fine dining options are more important than the property’s location.
India is also driving the trend of exclusive experiences in the Asia Pacific region, the report stated. “Affluent Indian travelers have a deep appreciation for culture, architecture and design and are willing to pay more for VIP access.”
A significant portion of Indian travelers are planning to spend more on their leisure travel this year, looking at six trips over the course of the year, with an average three-four nights for a short trip and two-three weeks for a long holiday.
Nearly 50% of the Indian travelers are willing to pay more for luxury hotel brands, and wellness within their leisure trips is a priority.
A full, fast-paced itinerary i
