Venice Combats Overtourism: Caps Tour Group Sizes and Bans Loudspeakers
Skift Take
Key Points
- Venice limits guided tour groups to 25 people and bans portable loudspeakers, effective June 1.
- New rules aim to preserve infrastructure, reduce overcrowding, and deter uncertified tour guides.
- Venice will test a 5-euro admission fee for day-trippers in the spring to further manage tourism.
Summary
Venice has introduced measures to combat overtourism by limiting guided tour groups to a maximum of 25 people and banning the use of portable loudspeakers, effective June 1. These rules aim to discourage uncertified tour guides, preserve Venice’s infrastructure, and improve the quality of life for residents. Additionally, Venice plans to test a 5-euro admission fee for day-trippers starting in the spring to further reduce overcrowding and protect the city from various threats including climate change and overconstruction.
Venice authorities are limiting the size of large guided tour groups. Over the weekend, the municipal government approved a measure to ban guided groups of more than 25 people starting June 1. Portable loudspeakers used by tour guides will also be banned.
The rules signal to uncertified tour guides that they "will no longer be tolerated," said commerce councilor Sebastiano Costalonga in the government's statement online.
The rules will be enforced in Venice’s historic center and on Murano, Burano, and Torcello islands.
Limiting large group tours will preserve Venice's old infrastructure, reduce overcrowding, and support residents' quality of life, said tourism councilor Simone Venturini.
Overtourism Puts Venice in Danger
In the spring, Venice will test out a roughly $5.50 (5 euro) admission fee for day-trippers. The fee’s aim is to discourage daily tourism during peak periods.
Venice has faced preservation challenges. Overtourism, climate change-induced sea level rises, extreme weather and construction threaten the historic city and its lagoon – the two together are designated a UNESCO World Heritage site.
A July 2023 UNESCO paper recommended Venice and its lagoon be added to the World Heritage’s list of endangered sites. UNESCO ultimately didn't add them.
No Room in Venice for Italian Tourists
This past summer, overtourism deterred Italians from visiting Venice and other domestic destinations, said travel investor Greg O’Hara at the Skift Global Forum in September. O’Hara's primary residence is in Italy.
“The experience has changed for them. Capri this summer felt like downtown Cincinnati. It was [full of] everybody running around the place,” said O’Hara. “Second, all those people coming in priced the Italians out of their own market.”
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