Personalization efforts in the travel industry can be way off track. Tripadvisor is supplementing those efforts in a direct way — asking potential customers what they are looking for.
The annual Global Risks Report, from the World Economic Forum, is here as Davos starts, and this summary chart below of top 10 short-term and long-term risks is fascinating, almost…
As we look back at our Skift Live events in 2022, we can’t help but be grateful for our attendees, speakers, sponsors, and employees for making it all possible. Last year was just the tip of the iceberg as we have so much more in store for 2023.
In this video from Skift Megatrends 2023, we hear from Kash Miah, vice president of marketing at CrowdRiff, on what makes short-form video content so appealing to destination marketing organizations (DMOs) and why it has become such a dominant format, particularly for destination storytelling.
Whitbread's Premier Inn reported strong third-quarter occupancy figures for its 890 hotels, averaging 85 percent. Executives credited the performance to travelers becoming more cost-conscious during an inflationary period in its…
Not having a senior-level tourism official has cost the U.S. travel industry billions of dollars and millions of visitors. This new assistant secretary of travel and tourism will be responsible for making up for those many lost opportunities.
More people are willing to travel, and more people are willing to spend more on travel. Watch the conversation between Expedia Group expert Hari Nair and Skift founder and CEO Rafat Ali for overarching trends and impacts on travel.