Sonder Ups Its Bets on Hotels


Skift Take

What’s common between Vacasa, Sonder and Inspirato? They’re still turning in losses, cutting average daily rates, and pruning portfolios. 

Happy hump day, folks! Not too many people care about cricket in the world, but my part of the world has been biting its nails during this men’s world cup. India is making it hard to not cheer for it. 

Alright, before I get distracted, let’s get to it.

On the itinerary today:

Sonder earnings Platforms share data with UK government Airbnb’s new acquisition Sonder’s Bet on Hotels

What’s common between Vacasa, Sonder and Inspirato? They’re still turning in losses, cutting average daily rates, and pruning portfolios. 

But here’s what struck me about Sonder: Its focus on hotels. 

It may not be a full 360 from apartment rentals, but Sonder is diversifying its portfolio and hedging against the softening demand in short-term rentals, particularly in North America.

While it claims that it has narrowed losses and cut costs, sales and marketing expenses rem

Sonder Ups Its Bets on Hotels


Skift Take

What’s common between Vacasa, Sonder and Inspirato? They’re still turning in losses, cutting average daily rates, and pruning portfolios. 

Sonder is sharpening the focus on its hotel business and adding more units while managing its portfolio of apartments. 

In its third-quarter earnings report on Tuesday, the San Francisco based company said that hotels now make up for 40% of the total units in its portfolio, compared to 30% a year ago.

The company launched its first hotel collection in July, and at the time, CEO Francis Davidson said he sees the brand Powered by Sonder, consisting of 23 independent hotels in around a dozen markets, as a “vast, vast opportunity,” particularly in major European cities. 

In the th