Skift Take

Adam Cheyer has driven a lot of success through his work at past companies. Now he's at Airbnb, showing the company really is serious about its dedication to integrating AI.

Airbnb said Tuesday that it has acquired an AI company founded by a creator of Siri. The company, called GamePlanner.AI, is a 12-person AI company that has been developing outside of the public eye since it was founded.

Airbnb did not share the acquisition price or terms of the deal. A report by CNBC valued the deal at “just under $200 million,” citing sources familiar with the deal. 

The CEO and co-founder of GamePlanner.AI is Adam Cheyer, who sold Siri to Apple in 2010 and later worked alongside Steve Jobs. He co-founded Viv Labs in 2012, which was acquired by Samsung in 2016 to provide the tech behind the company voice assistant, Bixby. He was also on the founding team of

The other GamePlanner.AI co-founder is Siamak Hodjat, who worked with Cheyer to lead software development teams for Siri at Apple and for Viv Labs at Samsung.

Airbnb said the GamePlanner.AI team will focus on accelerating certain AI projects at Airbnb and will integrate their tools into the platform.

“What makes GamePlanner.AI so special is that they combine expertise in AI, design, and community,” said Brian Chesky, Airbnb CEO and co-founder, in a statement. “AI will rapidly alter our world more than any other technology in our lifetime, but we need to ensure that it augments humanity in a positive way. Airbnb is one of the more humanistic companies in technology, and I believe that, together with Adam and his team, we can develop some of the best interfaces and practical applications for AI.”

Chesky has said Airbnb has been rebuilding the entire app with AI at the center. Most recently, the company announced a new AI-powered photo tour tool for hosts.

“A big part of what attracted us to Airbnb was our shared commitment to using AI to enable human connection,” Cheyer said in a statement. “Like Brian, I believe that without great design and community-based intelligence, AI can only achieve a fraction of its potential. But with them, the sky’s the limit. The Airbnb team understands this better than anyone.”


Dwell Newsletter

Get breaking news, analysis and data from the week’s most important stories about short-term rentals, vacation rentals, housing, and real estate.

Have a confidential tip for Skift? Get in touch

Tags: airbnb, artificial intelligence, future of lodging, mergers and acquisitions

Photo credit: Airbnb CEO Brian Chesky at Skift Global Forum in September 2022. Skift

Up Next

Loading next stories