The challenge for Miami officials is that potential visitors don't discern between high infection-risk neighborhoods and "safe" ones. They just see a potential health crisis in Miami.
Visitors won't distinguish between neighborhoods in Miami, they will just avoid it altogether.
Thailand's tourism success is so tenuous right now, but that's no reason to slow efforts to cut down on exploitative practices.
It may be a small number of cases, but it's enough that Miami tourism officials should be worried.
The summer of Zika is threatening to disrupt destinations from Brazil to Florida.
It's not quite a level playing field for everyone, but a focus on the flying environment improves the passenger experience for everyone.
The CDC is in a position where it's balancing the unknowns of outbreaks with useful warnings for tourists.
Our alternate title: Why unrest, health panics, and financial uncertainty doesn't spell doom and gloom for the travel industry. But it does mean it needs to be smart in 2016.
Bad news for the families hit by this, and potentially very bad news for Latin American tourism.
The Zika virus has dangerous consequences for female travelers. But right now, fear-mongering exceeds the actual threat to travelers.