Europe’s Sandemans Free Walking Tours Partners with TripAdmit for Cashless Tipping

Sandemans Tours has partnered with TripAdmit to integrate its digital tipping and reviews platform, TipDirect, with its network of guides in more than 30 cities across Europe, North America, and the Middle East.

The service offers a cashless and contactless tipping solution, allowing guests to pay directly via their smartphones to tour guides. Chris Sandeman, managing director of Sandemans Tours, emphasized the importance of easy and secure digital tipping for their guides who work on a tips-only basis.

Additionally, TipDirect uses generative AI to help travelers create personalized reviews with keyword-rich text for platforms like Google and TripAdvisor.

Dublin-based TripAdmit, a technology company that enables the online selling of tour and activity providers, said the partnership speaks to a “growing trend towards a cashless society.” The company’s recent high-season booking data also showed that travelers continue to look for “affordable and spontaneous experiences” with short booking timeframes.

Source: TripAdmit.

TripAdmit ticketing customers had seen an average increase of 25% in tour sales during this year’s high season compared to 2022. Activities priced under $55 (under 50 euros) also had a high lead time of under one week, with over 90% of bookings made within this timeframe.