IDEAS: Historic Art Figures Embark on Travel Adventures in New easyJet Campaign

easyJet has launched a new campaign in collaboration with creative agency VCCP London that features some of the world’s most renowned faces in art brought to life.

The ‘Get Out There’ campaign sees Mona Lisa, David, The Thinker, Girl with the Pearl Earring, and even a pair of cherubs as they embark on journeys through Europe - with the much loved tourist attractions becoming the tourists themselves. 

As more and more creative agencies continue to utilize the power of AI-generated content for their marketing campaigns, easyJet and VCCP London chose to find and cast real people to star in the campaign in order to ‘capture the humanity and unbounded spirit of these historic icons experiencing travel for the first time.’

“We are so excited about our new brand platform. With this campaign we have redefined the role of advertising at easyJet and taken it back to fundamental marketing principles. We know travel is a category where distinctiveness is a challenge, and we think this work makes easyJet more emotional and memorable than we've ever been before,” said Gabriella Neudecker, customer and marketing director at easyJet.