Oman Sets Sights on Chinese Visitors with New Tourism Office
Photo Credit: Oman is looking to equip its partners to effectively engage with Chinese visitors. Pixabay / bhart9070
Skift Take
With its sights set on transforming the tourism sector into an economic powerhouse, Oman is placing a strategic focus on Chinese tourists.
Middle East Travel Roundup
Get the latest news from the Middle East in one easy-to-digest newsletter.Oman's Ministry of Heritage and Tourism is seeking to establish a tourism representative office in China, part of the ministry's efforts to develop marketing plans that promote Oman's tourism attractions through its global offices.
The primary objective of opening this office is to strengthen relationships between local partners, including tourism companies and hotels, in the Chinese market. Interested parties have until August 1, to submit their bids for consideration.
To equip partners in the Omani tourism sector to effectively engage with Chinese visitors, the ministry had organized a workshop called China Ready in September 2022. Oman has experienced growth in the number of Chinese tourists, witnessing a 141% increase from 44,580 in 2018 to 107,446 in 2019.
Oman has been embarking on an ambitious journey to elevate its tourism sector. The country aims to increase the tourism sector's contribution to gross domestic product (GDP) from 2.4% in 2021 t
