Articles tagged “Chinese tourists”

For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability.

The Chinese travel wave is slowly making a comeback, but travelers have new habits and expectations. Companies need to step up by offering more flexibility and personalized experiences with a focus on value.

As Golden Week approaches, China’s travel rebound is set to lift global tourism. Destinations that cater to confident Chinese travelers seeking diverse, immersive experiences will win big.

As more seniors chase unique, quality experiences, you can bet other travel companies will want a piece of the action too.

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

2024 might be the year we finally stop comparing South Korea's tourism numbers to 2019. This year, South Korean arrivals could set a new standard all on their own!

The weak yen has definitely boosted Japan's tourism industry, but as the country rides this wave of visitors, it’s going to be a tightrope walk — balancing the economic gains with the realities of overtourism.

Fancy a trip to North Korea's seaside resort town?

In the fiercely competitive tourism landscape, where every destination is racing to attract more visitors, Thailand knows it has to move quickly and decisively. That's why it's no surprise the country is already set with its tourism strategy for 2025, looking to get ahead of the curve.

No, this doesn’t mean that the Thai government wants you to stop shopping; they're just nudging travelers to splurge locally and boost the economy!