Articles tagged “tiktok”

Airlines

Inside Southwest’s Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Skift speaks with Southwest’s vice president of marketing about the carrier’s latest advertising campaign that seeks to attract more Gen Z and Millennial travelers.

Meghna Maharishi | 3 weeks ago

Inside Southwest’s Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Airlines

Is a TikTok Ban Coming? Here Are the U.S. Airlines That Rely on it Most

TikTok is a big deal in the airline industry, with most of the major U.S. carriers using the platform to enhance brand recognition and loyalty.

Gordon Smith | 3 weeks ago

Is a TikTok Ban Coming? Here Are the U.S. Airlines That Rely on it Most

Tourism

Scotland to Replace Tourist Information Centers with TikTok Videos and Influencers

Scotland sees itself as a content creator and curator for tourists, not an information provider anymore.

Dawit Habtemariam | 1 month ago

Scotland to Replace Tourist Information Centers with TikTok Videos and Influencers

Airlines

Ryanair Is Crushing It On Social Media: CEO Michael O’Leary Shares the Secret

In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.

Gordon Smith | 2 months ago

Ryanair Is Crushing It On Social Media: CEO Michael O’Leary Shares the Secret

Tourism

State Tourism Boards Relying More on Instagram and YouTube

Today's podcast looks at travel marketing sans Tiktok, the recovery of business travel, and the Middle East's most expensive hotel.

Rashaad Jorden | 2 months ago

State Tourism Boards Relying More on Instagram and YouTube

Tourism

Some State Travel Offices Have Already Deleted TikTok: How They’re Marketing Now

With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.

Dawit Habtemariam | 2 months ago

Some State Travel Offices Have Already Deleted TikTok: How They’re Marketing Now

Online Travel

Booking Versus Expedia on TikTok

Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.

Dennis Schaal | 2 months ago

Booking Versus Expedia on TikTok

Announcements

Visa-Free Travel Becomes More Common

Today's podcast looks at Skift's latest venture, the implications of a U.S. Tiktok ban, and the easing of visa requirements.

Rashaad Jorden | 2 months ago

Visa-Free Travel Becomes More Common

Tourism

A TikTok Ban Would Disrupt Tourism Marketing: What You Need To Know

Travel brands would lose the ability to reach one of the world’s largest outbound tourism markets on TikTok.

Dawit Habtemariam | 2 months ago

A TikTok Ban Would Disrupt Tourism Marketing: What You Need To Know

Tourism

TikTok Is Coming for Travel

Today's podcast looks at the power of Tiktok travel, United's pilot pause, and the Digital Markets Act's effects on Google.

Rashaad Jorden | 2 months ago

TikTok Is Coming for Travel