Articles tagged “tiktok”

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.

Gone are the days of old-school pitch meetings with traditional agencies — tourism marketing has entered the age of storytelling, captivating content, and instant booking options.

RedNote’s surge highlights a unique opportunity for Chinese travel brands to redefine how they engage with a global audience. As the platform gains traction, its role in shaping cross-border tourism trends could be transformative — if the momentum lasts.

President Donald Trump’s flurry of executive orders signals a potentially turbulent era for the travel industry. From tightened border controls to environmental rollbacks, these early moves could reshape U.S. tourism. 

TikTok got a reprieve. Travel industry social media marketers and creators are breathing a sigh of relief... for now.

The U.S. ban represents a significant setback for travel companies that have become increasingly dependent on the platform for customer acquisition.

The U.S. Supreme Court heard arguments Friday from TikTok's Chinese parent company, which is attempting to block a law banning short-form video apps. What's at stake for the travel industry? Here's a Skift explainer.

Today's podcast reveals TikTok's new travel plans, and discusses both Hilton's ambitions in Asia and why hotel rates in India are about to surge.

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

Thailand's move to blend AI with spiritual tourism isn’t just a clever marketing tactic, it’s about reshaping what travel means in a digital world. The real question is, will other destinations jump on this trend, or will Thailand’s unique mix of ancient beliefs and modern tech stay one-of-a-kind?