Skift Take

China's iconic Dragon Boat Festival has seen year-on-year revenue growth. Still, the overall numbers for the 2023 festival appear to lag when compared to 2019, putting tourism recovery in the spotlight and whether added measures are needed to boost its growth in the world's second-biggest economy.

Trips for tourism in China during last week’s three-day Dragon Boat Festival climbed 32.3 percent from a year earlier to an estimated 106 million, 12.8 percent above the pre-pandemic level in 2019, the ministry of culture and tourism said.

China’s tourism numbers are closely watched as a barometer of consumer demand in the world’s second-biggest economy, as Beijing is expected to pledge further measures to boost growth amid signs that recovery after the lifting of COVID-19 restrictions is faltering.

In contrast to the tourism data released late on Saturday, overall travel during the holiday Thursday through Saturday spiked 89.1 percent from a year earlier but was remained down 22.8 percent from 2019, according to transport ministry figures published in state media on Saturday.

Revenue from domestic tourism trips during the Dragon Boat Festival rose 44.5 percent on year to $5.20 billion (37.31 billion yuan), recovering to 94.9 percent of the 2019 level, the tourism ministry said.

The comparison between the 2023 and 2019 figures were made “according to comparable standards”, the tourism ministry said on its website, without providing details about the metrics.

The Dragon Boat Festival tourism rebound is smaller than that during the five-day May Day holiday, when domestic tourism trips surged 70.8 percent on year and were 19.1 percent above those of 2019,with revenues up 128.90 percent on year and on par with 2019, according to tourism ministry data last month.

Orders for tickets at domestic tourism sites during last week’s holiday doubled from the 2019 level, China’s largest online travel agency, Ctrip, said in a report on Saturday.

Trips across mainland China’s borders averaged 1.32 million a day during the holiday, more than double last year’s level but just 64.6 percent of the 2019 level, data from the National Immigration Administration showed on Sunday.

Of the total 3.96 million cross-border trips, 1.97 million were made by mainland Chinese people, 1.67 million by residents in Hong Kong, Taiwan and Macau, and 323,000 by people from elsewhere, the NIA said.

($1 = 7.1779 Chinese yuan renminbi)

(Reporting by Roxanne Liu and Ryan Woo; Editing by William Mallard) Copyright (2023) Thomson Reuters. Click for restrictions

This article was from Reuters and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].


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Tags: beijing, china, covid-19, experiences, festivals, tours and activities, Travel Experiences, travel recovery

Photo credit: People and children enjoy themselves by the lakeside at a park during the Dragon Boat festival holiday in Beijing scaled. Source: Reuters

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