Top Boss at Marriott’s Vacation Homes Play Talks Path to Growth: Full Video
Photo Caption: Homes & Villas by Marriot Bonvoy's Jennifer Hsieh in conversation with Skift senior hospitality editor at Skift Short Term Rental Summit in New York.
Skift Take
Keeping the members of the world's largest loyalty program happy, is about bringing quality as opposed to quantity. That's according to Jennifer Hsieh, vice president for Homes & Villas, who shared the company's approach to loyalty at the Skift Short-Term Rental Summit.
Traditional hospitality brands have risen to the disruption challenge of the short-term rental market. One such brand is Marriott International.
Homes & Villas by Marriott Bonvoy, started four years ago by the world's largest hospitality company, is in a growth phase, having almost doubled the number of homes it has listed and seeing 90 percent of its direct booking demand from its 180 million Bonvoy members. Jennifer Hsieh, vice president for Homes & Villas, shared these insights and the company's overall approach to loyalty through its alternative accommodation brand at the Skift Short-Term Rental Summit in New York.
Watch the full video of the discussion with Skift senior hospitality Editor Sean O'Neill, as well as read the transcript below.
https://www.youtube.com/watch?v=ZBCMbG70AqISean O'Neill: Jennifer, you are the brightest of the rising star execs at the world's largest hospitality company, so we're delighted to ha
