Luxury Brands Bentley and Fabergé Dip Into Selling Travel
Photo Caption: Bentley Extraordinary Journeys. Source: Bentley Motors
Skift Take
High-end brands are using travel experiences to foster loyalty with existing clientele or entice new customers. And they're going to great lengths and partnerships to meet these luxury travelers' aspirations.
Mention Bentley or Fabergé, and the brands are instantly recognizable as paragons of luxury. It's the type of brand recognition that equates to valuable equity. Yet, marketing luxury brands of this nature is about so much more than selling a product or service.
While the slow-burn case of Bulgari might not be a fully-fledged chain of hotels, luxury curated travel experiences continue to create a world of aspiration and desire, steeped in a mindset connection amongst high-end brands' clientele and their ultra-luxury lifestyles.
Bentley Motors is a prime example, with its recently launched global calendar of curated Extraordinary Journeys.
Caren Jochner, global head of brand experience at Bentley Motors, said the company has "travel and journeys as a core part of its DNA."
The company has gone beyond the automotive hard sell with its travel series to give new audiences relevant opportunities to experience the Bentley brand, accordi
