Skift Take
Morocco saw its tourism revenue surge in 2022, and its government believes further investment in the sector will be the catalyst for another boom — especially with the country poised to grow in popularity with remote workers.
Morocco plans to spend 6.1 billion dirhams ($580 million) up to 2026 to develop its tourism sector in order to attract more visitors and bring in hard currency, the government said on Friday.
The government plans to spend more money on marketing, develop more types of attractions for tourists, upgrade hotels and build new ones, and train more people to work in the sector, the prime minister’s office said.
It aims to attract 17.5 million tourists by 2026, up from 11 million last year. In 2019 Morocco had 13 million visitors.
The plan would help create 200,000 new jobs in the sector over the next four years, the government said.
Last year, the sector’s revenue more than doubled compared to 2021 to 91 billion dirhams, exceeding 2019 levels.
(Reporting by Ahmed Eljechtimi; Editing by Elaine Hardcastle)
This article was from Reuters and was legally licensed through the Industry Dive Content Marketplace. Please direct all licensing questions to [email protected].
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
Have a confidential tip for Skift? Get in touch
Tags: africa, morocco, north africa
Photo credit: Morocco is planning to spending close $600 to increase tourist arrivals Sathish J / Flickr