Full Video: Dubai and the Future of Travel at Skift Global Forum East 2022


Skift Take

Dubai officials are bullish on its potential to become an even bigger tourist destination, especially since it's been successful at attracting repeat visitors. Watch this video to hear how Dubai can improve the tourist experience.

Dubai will play an outsized role in the United Arab Emirates aim to attract 40 million visitors annually by 2031, so what can it do to improve its tourism industry? Four panelists — Dubai Airports CEO Paul Griffiths, Kerzner International CEO Philippe Zuber, Emirates Airline Chief Commercial Officer Adnan Kazim, and Dubai Corporation for Tourism and Commerce Marketing CEO Issam Kazim — discussed at the recent Skift Global Forum East in Dubai what local tourism officials need to do to continue to attract visitors.

Watch a video of the discussed, which was moderated by Skift CEO and founder Rafat Ali, and read a transcript of it below.

https://www.youtube.com/watch?v=jw_qBOVMhb8 Interview Transcript

Rafat Ali: Thank you, Paul. That was amazing. Thank you. You've set the stage, you've set the rallying cry for, I think all of, I think, you are hinting to all your colleagues with this message as well that obviously Dubai. What the miracle of