New Handbook: How Hospitality Tech Is Innovating to Enhance the Guest Experience

This sponsored content was created in collaboration with a Skift partner.

As travel demand returns, hospitality brands across the spectrum — from large global brands to smaller independent hotels — are looking for new ways to elevate the guest experience, drive loyalty, and buttress the bottom line.

Hotels are capturing demand in today’s increasingly competitive landscape by delivering the seamless communication touchpoints that guests now expect coming out of the pandemic. According to a recent study by Hotel Technology, 73 percent of guests surveyed are likely to return to a hotel that meets their technology needs, underscoring the significance of technology in guest satisfaction.

TV screens comprise one of most visible technologies in any hotel, and LG Hospitality Solutions is a key differentiator, with 60 percent of market share for in-room TV in the U.S. — but hospitality decision makers should think beyond in-room entertainment. TV displays built for hospitality can enhance hotel efficiency and elevate the guest experience, both inside the room and in public spaces such as lobbies, bars, and conference rooms.

With today’s high-performing TVs and HTML5-based tools, hotels and cruise ships can create interactive displays tailored to promote amenities, activities, and services. Beyond the hardware, it’s important to partner with a team that offers seamless service and support.

“Display technology allows hospitality brands to create a brand environment, to communicate messaging, to support wayfinding, and also to transform spaces into compelling entertainment destinations or advanced meeting and event spaces,” said Michael Kosla, vice president of hospitality sales at LG. “Display technology can be a versatile and powerful tool to enhance the guest experience, advance commercial performance, and streamline operations.”

This handbook from LG Hospitality Solutions provides hospitality decision makers with the tools and resources they need to elevate the guest experience through an ecosystem of advanced display technologies — from in-room TVs to digital signage systems in shared spaces, front-of-house laptops, and LED systems in bars and meeting rooms.

“Our newsletter is a bi-monthly roundup of some of the most interesting deployments, innovations, and ideas we work on here at LG,” Kosla said. “We feature stories from partners, a brilliant third-party column from Jeff Borman, information on new products and programs, and case studies from some of the smartest people in hospitality that show how they use display technology to create better businesses and better guest experiences.”

In this handbook, you’ll find:

• Case studies of LG’s recent partnerships with Virgin Voyages and Omni PGA Frisco Resort
• A profile of Pro:Centric, LG’s interactive hotel management solution
• Tips for managing the in-room experience
• New product descriptions for smart displays
• A comparison chart showing consumer versus commercial TVs

This content was created collaboratively by LG Hospitality Solutions and Skift’s branded content studio, SkiftX.