World Cup Put Qatar in Spotlight, Now Doha Airport Is Key to Future Tourism
Photo Credit: Qatar Tourism Chief Operating Officer Berthold Trenkel and Skift CEO and founder Rafat Ali at Skift Global Forum East in Dubai on December 14, 2022. Skift
Skift Take
The World Cup gave Qatar the opportunity to show the world its possibilities as a tourist destination. Once the World Cup is over, global public attention will scatter and memories will fade. Officials say they'll be happy as a vibrant stopover destination.
As the 2022 FIFA World Cup draws to a close, Qatar plans to capitalize on the global event's publicity, visitation numbers and supporting infrastructure as a an opportunity to put the country on the map as a competitive tourist destination moving forward.
“Five billion eyeballs of the world were looking at Qatar and seeing a lot of positive news and people going home are blown away by what this country and region has to offer,” said Qatar Tourism Chief Operating Officer Berthold Trenkel on Wednesday at a session titled “Lessons from the World Cup: Where We Go From Here” at Skift Global Forum East in Dubai.
In terms of publicity, Trenkel said there’s been a “market shift in the tone and in the articles” about Qatar's hosting of the sport even
