Skift Take

In this video from Skift Aviation Forum 2022, we hear from Massimo Morin, global head of travel, Amazon Web Services, and Jason Birnbaum, chief information officer, United Airlines, about how aviation companies are emphasizing digital solutions to become more agile and pivot their businesses to be more efficient and innovative.

In this video:

  • Aviation executives are prioritizing digitization: Findings from The 2022 Digital Transformation Report from AWS and Skift, which polled nearly 1,000 travel executives worldwide including global airline and airport leaders, show how the industry is tackling talent, operations, scheduling, and engagement challenges head on.
  • A spike in the adoption curve: Customer needs and business models shifted during the pandemic, driving acceleration of digital solutions like cloud computing, automation, and artificial intelligence and machine learning, which are changing the way airlines and airports approach business engagement, employee flexibility, and operational policy.
  • Inertia is the biggest enemy of growth: Nearly 60 percent of aviation executives said they are “ahead of the curve” when it comes to digital adoption, but there’s a risk of complacency among companies that view transformation as a destination rather than a journey.

The silver lining of the pandemic was the recognition of a need to prepare for disruption like this to occur again. As a result, travel companies are focused on becoming more agile and pivot their businesses to be more efficient and innovative. New customer expectations and tech solutions have pushed the aviation industry into fresh territory, and companies are overhauling legacy practices for operations, scheduling, and beyond.

In this video from Skift Aviation Forum 2022, Massimo Morin, global head of travel, Amazon Web Services, and Jason Birnbaum, chief information officer, United Airlines, joined Jeremy Kressmann, head of studio, SkiftX, to speak about the latest research on digital transformation attitudes in the aviation sector, and how digitization is the key to tackling industry challenges by combining tools to enable better business outcomes and bring employees and customers together.

For more data and deeper insights on these subjects and more, please download “The 2022 Digital Transformation Report: Investing in the Traveler Experience of the Future.”

This content was created collaboratively by AWS and Skift’s branded content studio, SkiftX.

Tags: airlines, amazon web services, aviation industry, AWS, cloud technology, customer experience, digital transformation, skift aviation forum 2022

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