3 Ways to Effectively Market to Remote Workers
Skift Take
Many tourists are hitting the beach with their laptops for a summer of work and play. Travel brands need to make their marketing dollars count and figure out ways to reach them.
As summer heats up, so does the marketing, with Google reporting that searches for destinations to visit doubled in the second quarter.
Unlike previous years, more travel companies will now be competing for digital nomads and remote workers as well as traditional tourists in the coming months.
It’s a demographic on the rise, as borders reopen and growing numbers of businesses go remote or begin offering employees the chance to work abroad for one month a year. One report claims there are currently 35 million digital nomads globally, and that could reach 1 billion by 2035.
U.S.-based Airbnb hosts earned a total of more than $2 billion from long-term stays alone, between the first quarter of 2021 through the first quarter of 2022.
However, travel companies need to adopt new marketing strategies. Here are a few best practice marketing tips from seasoned pros.
Master the Demographics
First, think about language. Marketers need to pay attention to the nuances involved when talking abo
