TUI Musement’s New CEO Tries to Use the Operator Legacy to Advantage in Tours and Activities
Photo Caption: Peter Ulwahn, the new CEO of TUI Musement, is trying to build the tours and activities brand, TUI Collections.
Skift Take
TUI Musement is an up-an-comer in the tours and activities space because of the parent company's huge base, and it knows how to run a tour. Now it has to execute on the digital challenge.
In his first press interview since becoming CEO of TUI Musement a little more than a month ago, it's clear that Peter Ulwahn is trying to use TUI's tour operator legacy to advantage in building the company's tours and activities business — but that can be a mixed foundation.
Ulwahn pointed out in a Skift interview last week that a key part of his agenda is building TUI Collections, the tours and activities that TUI operates from owning the buses to employing the tour guides. He claimed that TUI Collections is seven times larger than European market leader GetYourGuide's self-operated tours.
One only need to look at the epidemic of missed flights because of meandering and excessively lengthy security lanes in Amsterdam and London over the last few days to understand why there has been much talk in the travel industry recently about Booking Holdings' push to ease myriad traveler hassles during a journey through a "connected trip." But Ulwahn stated that TUI alre
