Brand USA Receives $250 Million in Funding to Attract International Visitors
Photo Credit: America's tourism marketing organization has received additional funding to boost international arrivals. Unsplash / Varun Yadav
Skift Take
The funding is a nod to the importance of international visitation for America’s tourism economy and the need to rebuild consumer confidence in America as a tourism destination. The timing is on point, ahead of a hoped-for global travel summer rebound.
In long-awaited good news for the U.S. travel industry, the Biden administration signed the Restoring Brand USA Act on Tuesday, approving $250 million in funding for the nation’s chief marketing organization.
The bill, part of a $1.5 trillion omnibus spending bill and package, had passed the Senate in September 2021, which was followed by a House vote this month.
“As international travel sp
