The travel industry’s advocacy groups were built to lobby Congress, but the executive branch has all the power. The mismatch was undeniable this past week.
International travel to the U.S. is expected to surge in 2026 thanks to major events like the World Cup. With an estimated $100 billion on the line over the next four years, a new coalition aims to make sure America is prepared to deliver.
2025 was supposed to be another year of post-pandemic travel recovery. Instead, inbound travel to the U.S. is sliding. Will major events planned for 2026 be enough to reverse the trend?
Featuring Nicola Kastner, CEO of Event Leaders Exchange (ELX), and Kevin Hinton, managing director, group travel, at U.S. Travel Association, this week’s Skift Meetings webinar had one overriding theme — uncertainty.
The U.S. risks missing out on billions in tourism revenue unless it modernizes its airport processes, slashes visa red tape, and takes other steps ahead of major sporting events.