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Articles tagged “Accenture”

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Moving Beyond Demographics: Data Drives the Future of Travel Advertising

Moving Beyond Demographics: Data Drives the Future of Travel Advertising

Accenture Interactive + Skift

The world is awash in data, but as consumer skepticism about Big Tech is on the rise, travel brands need to rethink the way they use information to generate hyper-relevant offers. The winners will hit the right mix of helpfulness and relevance, evolving beyond personalization to forge even deeper and more meaningful relationships with consumers.

3 months ago

Philippine Airlines Tackles Tricky Customer Service Balance Between Robots and Humans

Philippine Airlines Tackles Tricky Customer Service Balance Between Robots and Humans

Maria Stella F. Arnaldo, Skift

So is chatting with Chatbot Charlie an improved experience over Human Charlie? With more airlines undergoing digital transformations, sadly so, especially for call center workers.

5 months ago

Skiftx Original
Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

SkiftX

Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests.

6 months ago

Skiftx Original
Skift Forum Asia Video: How APAC is Transforming the Global Payments Landscape

Skift Forum Asia Video: How APAC is Transforming the Global Payments Landscape

SkiftX

Mobile payments are already commonplace in parts of Asia — China particularly — but as travelers adopt these tools, travel companies will need both local expertise and deep technological capabilities to make sure their guests can pay when and how they like.

10 months ago

Skiftx Original
Skift Forum Europe Video: How Radisson Hotel Group is Charting a New Course to Great Experiences

Skift Forum Europe Video: How Radisson Hotel Group is Charting a New Course to Great Experiences

SkiftX

Today’s travel industry marketers face an increasingly complicated path to reach and influence their customers. In this video recap of a conversation from Skift Forum Europe 2019, we hear how Accenture and Radisson Hotel Group are helping tackle some of these challenges.

10 months ago

Hertz Wanted a Cool Website: It Ended Up With a $32 Million Legal Nightmare

Hertz Wanted a Cool Website: It Ended Up With a $32 Million Legal Nightmare

Isaac Carey, Skift

It's kind of amazing how many things went wrong.

12 months ago

Expedia Winning at Mobile in Southeast Asia: New Study

Expedia Winning at Mobile in Southeast Asia: New Study

Raini Hamdi, Skift

A bigger chunk of online travel bookings will be made through mobile in Southeast Asia and players need to improve the user experience fast. Learn from Expedia, which has been anointed the guru of mobile in the region by a Google/Accenture study.

1 year ago

Skiftx Original
Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

SkiftX

Personalization is already a critical component of today’s travel industry business strategy. But as we learned from this Skift Global Forum panel, the industry now needs to evolve beyond personalization to embrace “hyper-relevance,” a practice where companies use customer insights to better serve the constantly changing needs of travelers.

1 year ago

Skiftx Original
Video: How Accenture Helps Travel Companies Stay Agile

Video: How Accenture Helps Travel Companies Stay Agile

SkiftX

According to Accenture, a “living business” is a company that marries technology innovation and an agile corporate culture to ensure its relevance amid always changing consumer expectations.

2 years ago

Skiftx Original
Jonathan Keane, Managing Director, Aviation at Accenture, on Staying Hyper-Relevant

Jonathan Keane, Managing Director, Aviation at Accenture, on Staying Hyper-Relevant

SkiftX

Jonathan Keane, Managing Director, Aviation at Accenture, spoke with Skift CEO and Founder, Rafat Ali, about how companies can embrace hyper-relevance and vitality to create a living business.

2 years ago