Biggest Innovators in Travel and Hospitality: The Return to Travel Edition 


Skift Take

This column has always celebrated the innovators and those who elevate hospitality to new levels. This year, I made it a point to try a lot of new things and break out of my normal patterns. Here are the great products, places, and people that I have found to be exceptional.

Series: On Experience

On Experience

Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.

Every year, I try to step back and take stock of the things I’ve seen on the road. I’ve managed to keep up a pretty aggressive pace of travel this year, checking in on lots of different products, kicking the tires on new airlines, and breaking free of a lot of my alliance shackles, as I documented in my recent column “Dawn of the Untethered Traveler.” What follows is a list of places, products, and people who are raising the standard with hospitality in the face of a difficult year. As more people return to the road, consider these products to reward with your personal dollars and business expenses. They are the best of the bunch.

Best International First: Air France 

Admittedly I haven’t flown on some of my favorite products, namely JAL’s First Class in the past few years. But I did recently fly the Air France La Premiere product. And everything lived up to its cult reputation, even in the face of COVID. The cabin is beautifully designed and fe