3 Biggest Global Hotel Markets Not Seeing Big Omicron Impact Yet
Photo Credit: Hotel performance in markets like the U.S., Europe, and China actually improved last week thanks to holiday shifts in the calendar. Pxhere
Skift Take
The latest data since the Omicron variant emerged isn’t showing any massive swings in global hotel performance, but that doesn’t mean all regions are selling out rooms.
The Omicron variant’s impact to the hotel sector isn’t likely to appear until after the winter holiday season.
Hotel performance in the U.S., China, and Europe hasn’t drastically changed since the emergence of the latest coronavirus variant late last month. Hotel revenue per available room — the industry’s key performance metric — in the U.S. was up more than 20 percent from 2019 levels, according to STR. That likely had to do with the shift in Hanukkah, a Truist Securities report noted.
Chin
