Articles tagged “u.s.”

For Skift Research Subscribers launch

Skift Travel Health Index: 2025 in Review

In 2025, travel matured from a post-pandemic sprint into a disciplined, value-driven market that prioritizes experiences and revenue quality over just driving volumes. As growth shifts Eastward and geopolitics redefine travel corridors, the industry’s success in 2026 will depend on its ability to remain tech-agile and price-resilient in a volatile world.
For Skift Research Subscribers launch

Skift Travel Health Index: August 2025 Highlights

Global travel maintains resilience at 1% annual growth, but operators must abandon traditional seasonality models and leverage flexible pricing to capture demand that is now more evenly distributed throughout the year.
For Skift Research Subscribers launch

Skift Travel Health Index: July 2025 Highlights

The July 2025 Skift Travel Health Index shows the global travel industry remains resilient with a 1% growth. A key trend is the sustained strength of premium and business travel, which continues to grow and drive revenue despite broader economic uncertainties.