How One Tour Operator Is Using a 1977 Hit Tune to Lure Back Travelers
Photo Credit: Montmartre - one of the sights that missed American visitors in France. Globus
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A powerful, succinct message coupled with humor can go a long way in drumming up more interest in a product — and drive people to buy when there's already a high demand.
Tour operators have taken numerous steps to make their guests safe since resuming trips. But how have they been working to get travelers back on their trips in the first place?
One company has decided to use humor and a hit song from the 1970s to tell travelers how much popular destinations have missed them. The Globus family of brands — the parent company of four tour operators — launched its Plan Your Comeback campaign this May featuring a video of numerous landmarks singing Player’s 1977 hit Baby Come Back.
https://www.youtube.com/watch?v=xO-Kd3lC540&t=7s
So are travelers indeed coming back to Globus? The numbers definitely say so. Bookings for 2022 travel across all of the company's brands are up over 35 percent compared to the same period in 2019, according to Chief Marketing Officer Steve Born. That's not the only figure that indicates Plan Your Comeback's populari
