Skift Take

In his first interview since becoming Accor's chief technology officer, Floor Bleeker explains the hotel giant's contrarian tech strategy. Expect top tech players and Accor's rivals to take notice.

Series: Travel Tech Briefing

Travel Tech Briefing

Editor’s Note: Skift’s Senior Travel Tech Editor Sean O’Neill each Thursday delivers exclusive reporting on technology’s impact on the travel industry. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.

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Welcome to my first weekly backgrounder on enterprise tech! I've had the opportunity at Skift for nearly five years now to cover the rapidly changing landscape of technology in travel. I am hoping this weekly readout for you can offer some of my unique insights, and by you,