Skift Take

In his first interview since becoming Accor's chief technology officer, Floor Bleeker explains the hotel giant's contrarian tech strategy. Expect top tech players and Accor's rivals to take notice.

Series: Travel Tech Briefing

Travel Tech Briefing

Editor’s Note: This briefing is available exclusively for subscribers to Skift Pro.

Skift’s Senior Travel Tech Editor Sean O’Neill each week brings readers exclusive reporting and insight into the world of travel tech, and how it is having an impact across the industry in times of recovery and beyond. The briefing will be an essential guide for travel executives to decide if their company should “build, buy, or partner” to stay ahead.

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Welcome to my first weekly backgrounder on enterprise tech! I've had the opportunity at Skift for nearly five years now to cover the rapidly changing landscape of technology in travel. I am hoping this weekly readout for you can offer some of my unique insights, and by you,